A real plastic surgery diagnostic in 30 minutes.
A senior partner will diagnose your plastic surgery funnel across acquisition, intake, conversion, and attribution. We reply within one business day with a tailored agenda and skip the SDR funnel and slide decks with no obligation.
Step 1 of 3, covering your business
33%
Pick everything you actively use. We use this to plan the integration before the call so we are not guessing on day one.
Attribution
CRM / PMS
If you prefer email, you can write to us at hello@rocklanehealth.com. Both routes land in the same partner inbox.
Before the call
Our 30 minute agenda.
The call is structured for diagnostics rather than sales. These four sections make up our standard agenda, which we adjust based on your specific revenue constraints.
Funnel snapshot (8 minutes)
We review your numbers, including traffic, inbound volume, response time, close rate, and average revenue per appointment, to find the constraint.
Layer diagnosis (8 minutes)
Using your data, we identify the best layer to fix first, whether that is intake, conversion, paid media, organic search, or attribution.
Install scope (10 minutes)
If a 30-day install is a good fit, we walk through the weekly plan, the deliverables, your team's role, and a price band.
Open Q&A (4 minutes)
We use the remaining time for any topics like firm comparisons, NDA logistics, references, or edge cases.
Our promise
What you get from the call, even if you do not hire us.
Most agency strategy calls are simple qualification screens, but ours are different. We produce these four artifacts for every call regardless of whether we work together, because we believe the work itself is our best credential.
Written summary
A one-page recap of the diagnostic, identifies the constraint, and suggests the next two high-leverage moves. This arrives in your inbox within 24 hours.
Funnel benchmark
We provide an anonymized comparison of your numbers against the operating ranges we see across similar practices in our portfolio.
Reading list
You will receive two or three specific playbooks from our resources library chosen for your situation.
Honest fit answer
We provide a direct answer on whether we are a fit or if you should try another firm. We say no often, so the yes means something when it comes.
Frequently asked
Questions to consider before you submit.
- Who runs the call?
- One of three Rocklane partners. There is no SDR layer and no junior account exec. The person on the call is the person who would scope and run your install.
- How long is the call?
- The call is thirty minutes with a hard stop. We respect your time and ours. If we need a deeper conversation we schedule a second 45-minute working session rather than an open-ended one.
- What should I have ready?
- Please have the last 90 days of paid-media spend by channel, monthly inbound lead volume, an approximate close rate, and the URL of your primary site. If any are missing we will work with what you have.
- Will you sign an NDA first?
- Yes. You can execute one in seconds right on this page. Open the Mutual NDA block below the booking form, type your name as your signature, and submit. Our healthcare-aware mutual NDA is pre-signed by CEO Nicholas Melillo, so you will receive the fully-executed PDF by email immediately. If you prefer your own template, email it to nicholas@rocklanehealth.com after booking and we will return it before the meeting.
- Do you only work with healthcare?
- Yes, we work with healthcare firms exclusively. This includes DSOs, surgical groups, dermatology, med-spa rollups, mental health, specialty practices, and concierge medicine. We do not take work outside the healthcare sector.
- What does it cost if I hire you?
- Our 30-day installs have a fixed scope and price, and we provide a quote after the call. Most installs fall between $35K and $85K depending on the layer count. Optimization retainers are separately scoped after handoff if and when they are chosen.
- What if you are not the right fit?
- We will say so on the call and refer you to a firm that is better suited for your needs whenever possible. An honest answer is more valuable for both sides than a forced engagement.
While you wait