We manage cash-pay LASIK acquisition, surgical referral pipelines, and optical retail reporting to tie marketing spend directly to revenue.
+49%
LASIK consult requests
−32%
Cost per LASIK consult
Optical
In-store sales attribution
Surgeon
Provider-level reporting
Vision practices often manage three distinct businesses: cash-pay refractive surgery, medical surgical lines, and optical retail. The economics and patient journeys for these differ significantly. Marketing strategies that work for one often fail for the others, and optometry groups face similar challenges across primary care and retail sales.
Rocklane installs an infrastructure that handles all three lines separately. We run aggressive acquisition for cash-pay refractive surgery. We instrument cataract and surgical referral capture at intake, and we tie optical retail back to the marketing spend that drove the foot traffic.
This page covers the vision playbook, including LASIK conversion engineering and optical sales attribution.
What's included
LASIK and refractive acquisition tuned to consult capacity
Cataract and glaucoma surgical referral capture at intake
Optical retail attribution from marketing source to in-store sale
Service-line landing pages for each refractive procedure
AI receptionist trained on candidacy screening and surgeon preference
Reputation and surgeon-credential workflows
Surgeon, room, and store-level revenue attribution
Quarterly executive review tied to consult, surgical, and optical revenue
01 / 04
LASIK acquisition depends on converting consults into procedures. While an ad puts a candidate in the chair, a properly structured consult is what produces the surgery. Rocklane engineers the entire sequence to set your team up for success.
02 / 04
Surgical volume for cataracts and glaucoma is often driven by referrals from optometry or internal optical teams. Rocklane captures these sources during intake and ties them to revenue. This allows the practice to see which referrers are producing actual surgical cases.
03 / 04
Optical retail is frequently under-attributed. Patients book an exam through marketing, but the source often disappears during the retail purchase. Rocklane bridges this gap by capturing the source at booking and tying it to the retail transaction so you can see the true return on your marketing dollars.
04 / 04
Refractive surgery intake requires screening for candidacy based on age and health. The AI receptionist is trained on your specific criteria to redirect unsuitable candidates to appropriate alternatives rather than booking unconvertible consults.
Frequently asked
Related revenue systems
A senior partner will diagnose your vision & ophthalmology funnel covering acquisition, intake, conversion, and attribution to scope the highest-leverage 30-day install. You will receive a written summary either way with no SDR funnel involved.
