Revenue-banded pricing and productized scope.
We offer five tiers engineered for the operating reality of specific revenue bands. Every tier ships with a recommended core bundle of infrastructure modules along with a curated set of add-ons. You get a fixed scope and a transparent starting price with no retainer math.
Personalize for your revenue band
Pick your revenue band once and every CTA across the site routes you straight to the right consultation flow.
Under $2M
Solo
Single-location specialty, emerging dental, solo concierge, or DPC practices.
from $1,495/mo
$4,500 setup
Per-module operating fees start from $295/mo. You can start with one or two systems and expand once the first installation pays for itself.
Core bundle
Available add-ons
Highlights
- A two-module foundation with a modern site and 24/7 AI intake
- Add a single acquisition channel à la carte
- Quarterly review with a senior partner
30-min diagnostic
$2M to $10M
Growth
Multi-provider specialty practices, dental groups with 1 to 5 locations, and scaling med-spa or mental health clinics.
from $4,950/mo
$8,500 setup
This excludes paid-media spend. It includes a quarterly executive review, and bundle pricing reflects a discount of about 15% compared to à la carte options.
Available add-ons
Highlights
- A four-module core covering your site, intake, acquisition, and reputation
- Capacity-aware acquisition tied directly to the provider schedule
- Weekly optimization sprints with a dedicated revenue lead
30-min diagnostic
$10M to $25M
Scale
Mid-market DSOs, multi-location surgical or dermatology groups, and regional med-spa rollups.
from $9,950/mo
$15,000 setup
Plus paid-media spend (we recommend $10K+/mo). This offers closed-loop attribution to produced revenue.
Core bundle
Highlights
- A seven-module core providing a full acquisition and intelligence layer
- Closed-loop attribution mapped to specific service lines and providers
- Per-location operator views and rolled-up board reporting
30-min diagnostic
$25M to $100M
Platform
PE-backed DSO and MSO platforms, multi-state surgical groups, and multi-brand med-spas.
from $22,500/mo
$35,000 setup
Does not include paid-media spend or per-location fees on operationally-bound modules. Pricing is based on platform revenue targets rather than hours.
Core bundle
Available add-ons
Highlights
- A ten-module core operated as a single unified program
- De-novo and M&A ramp modules priced against the deal model
- Quarterly board-level executive reviews with the partner team
30-min partner call
$100M+
Enterprise
National DSOs, multi-billion dollar healthcare platforms, and sponsor-backed roll-ups.
from $48,000/mo
Custom
Includes all twelve modules, a dedicated pod, custom SLAs, and a sponsor reporting cadence. Pricing is established against the platform revenue target.
Core bundle
Highlights
- The full twelve-module stack with no add-on gating
- A dedicated pod including a revenue lead, analyst, creative expert, and ops support
- Custom integrations, sponsor reporting, and executive QBRs
Partner-led call
Starting prices exclude paid-media spend. Final scope and pricing are quoted after a 30-minute diagnostic.
Packaging logic
Core bundles and add-ons designed for your growth.
Every tier ships with a recommended core featuring modules that produce the highest leverage at that revenue band. Add-ons are priced individually and can be installed in 30 days. Our system is flexible, so you can swap or remove anything in the scope during the diagnostic.
Core bundles are revenue-aware.
A $3M practice running Paid Media without an AI Intake layer usually leaks 30 to 50 percent of spend at the front desk. The Growth bundle pairs them intentionally and removes modules that do not yet create leverage at that scale.
Add-ons install in 30 days.
Whether it is the Reputation Engine, Recall and Reactivation, Referral Systems, or Call Intelligence, every module has its own deep-dive page with architecture and pricing. You can add one in any quarter without renegotiating the core.
Pricing scales with complexity.
Multi-location and multi-state platforms involve higher costs. This is not because the modules change, but because per-location operator views, rolled-up reporting, and provider-level attribution add significant engineering load.
Media spend is never marked up.
All tiers exclude paid-media spend. You pay Google, Meta, Connected TV and streaming platforms, and local placements directly through your own accounts. We size spend against your capacity plan rather than a percentage target.
Module coverage
A look at what is in each tier.
Filled circles represent the core features for that tier. Hollow circles show available add-ons. Empty cells indicate modules that are not typically installed at that revenue band, though they are available on request.
| Module | Solo | Growth | Scale | Platform | Enterprise |
|---|---|---|---|---|---|
| AI-Powered Website | |||||
| Patient Acquisition | |||||
| Paid Media | |||||
| SEO & LLM Optimization | |||||
| AI Intake Automation | |||||
| Analytics & Reporting | |||||
| Reputation Engine | |||||
| Recall & Reactivation | Not included | ||||
| Referral Systems | Not included | ||||
| Membership & LTV | Not included | Not included | |||
| Call Intelligence | Not included | ||||
| De-novo & M&A Ramp | Not included | Not included | Not included |
Module Pricing
Buy any module standalone.
Every infrastructure module is priced individually and can be installed in 30 days regardless of your engagement tier. Single-location starting prices are listed below. Multi-location groups receive per-location pricing for operationally bound modules.
| Module | Setup | Monthly | Notes |
|---|---|---|---|
| AI-Powered Website | $4,500 | $295/mo | This includes hosting, CRO experiments, and a quarterly refresh. |
| Patient Acquisition | $2,500 | $2,500/mo | An orchestration layer that coordinates paid media, organic search, recall, and referrals. |
| Paid Media | $3,500 | $3,500/mo | This fee excludes media spend. We recommend a $7,500 monthly minimum when CTV and streaming are included, or $5,000 for Search and Social only. Add $500 per month above $25K media spend, and an additional $1,000 above $50K. |
| SEO & LLM Optimization | $1,500 | $1,950/mo | SEO with LLM answer surface optimization and monthly content batches. |
| AI Intake Automation | $1,500 | $695/mo/loc | A 24/7 voice and chat receptionist that is fully integrated with your scheduler. |
| Analytics & Reporting | $2,500 | $895/mo | Closed-loop attribution featuring an executive dashboard and weekly digests. |
| Reputation Engine | $750 | $395/mo/loc | Per location. Focuses on review velocity, AI responses, and directory parity. |
| Recall & Reactivation | $1,500 | $895/mo/loc | Features seven sequences designed for the lapsed-patient book. |
| Referral Systems | $2,000 | $1,250/mo | A patient ambassador and physician CRM built to be Stark and AKS aware. |
| Membership & LTV | $3,500 | $1,495/mo | Includes tier design, billing operations, churn defense, and cohort LTV analytics. |
| Call Intelligence | $1,000 | $695/mo/loc | Features AI-scored calls, weekly coaching, and missed opportunity recovery. |
| De-novo & M&A Ramp | $15,000 | $8,500/mo/loc | Per location or deal. A 12-month ramp managed by a parallel team. |
All prices exclude paid-media spend. Bundled tier engagements include a discount of roughly 10 to 20 percent compared to standalone prices. Final scope and price are quoted after a 30-minute diagnostic.
Want a number against your real funnel?
Run the interactive ROI model with your own leads, conversion rate, and CAC.
Frequently asked
Pricing questions.
- How are these tiers actually priced?
- Tiers are revenue-banded suggestions rather than fixed licenses. Pricing is based on a fixed scope and is quoted after a 30-minute diagnostic. Starting prices reflect the lowest end of a typical installation for each band. Most engagements land within a documented range that we share during the call.
- What does the 'core bundle' mean?
- Each tier ships with a recommended set of infrastructure modules engineered to operate as one program at that revenue band. You can swap a core module for an add-on or remove one if it does not apply to your needs. Pricing adjusts accordingly because nothing is forced.
- Can I add modules later?
- Yes. Every add-on is priced standalone and can be installed in 30 days. Most clients begin with the core bundle to prove the operating model and then layer in add-ons after the first quarterly review.
- Is paid-media spend included?
- No. All tiers exclude media spend, which is paid directly to Google, Meta, Connected TV and streaming platforms, and local placements through your own accounts. We never mark up media. Spend recommendations are sized against your capacity plan rather than a percentage target.
- What about practices outside healthcare?
- Rocklane is healthcare-only by design. We do not take work outside dental, surgical, dermatology, med-spa, mental health, concierge, DPC, vision, women's health, or other healthcare specialty categories.
- Do you offer discounts for multi-year commitments?
- We do not. Engagements are scoped quarterly with a documented revenue checkpoint. If the checkpoint is missed and the cause is on our side, we extend the service at no additional fee until the goal is met. We believe that structure serves as the discount.
The next step
Pricing is simple when the scope is clear.
You can select the tier closest to your revenue band and book a 30-minute diagnostic. A senior partner will then scope the engagement against your actual numbers. After the call, you will receive a written summary regardess of your decision.