Do you support both fertility / IVF and general OB/GYN?

Yes. Many practices we work with operate both lines and need a single infrastructure across them with unified intake that routes based on service and provider.

How does cycle-level attribution work without exposing PHI?

We tie marketing sources to patient identifiers within your own environment and then aggregate the revenue data. Identifiable data and clinical outcomes never leave your systems.

Will you help us produce content with our physicians?

Yes. Physician-led content is essential for building trust. We use a simple interview process to produce high-quality content without taking away from clinical time.

How is fertility-specific paid acquisition done compliantly?

We use approved targeting and creative postures for the category and review everything against current policies before launch.

How is women's-health pricing structured?

Engagements are a fixed monthly retainer plus media spend based on program count and capacity. Multi-location groups are priced incrementally.

Women's health & fertility

Revenue infrastructure for OB/GYN, fertility, and wellness practices.

We provide compassionate intake, cycle-aware acquisition, and attribution that connects marketing spend to clinical outcomes and IVF cycles.

Book your women's health & fertility strategy call All infrastructure modules

Women's health and fertility dashboard illustration

Systems are engineered rather than retainered

30-day install

+41%

Qualified consult requests

−29%

Cost per IVF consult

Cycle-level

Attribution detail

Compassionate

Intake posture

Acquisition in women's health is high-trust and emotionally driven. Successful practices install infrastructure that respects the buyer's emotional reality through fast responses and transparent pricing. We instrument the long journey from inquiry to produced revenue, which is especially important in fertility where patients may undergo multiple cycles over several years.

Rocklane installs this infrastructure for OB/GYNs and fertility clinics. The intake layer is professional and compassionate. Acquisition is tuned to clinical capacity and cycle calendars. Our reporting traces the patient journey through every cycle to connect the original marketing source to lifetime revenue.

This page covers the women's health playbook including IVF cycle attribution and hormone program acquisition.

What's included

Our service provides a complete capability set from day one.

Service-line landing pages per program including IVF, egg freezing, and wellness

Compassionate AI intake with explicit human-handoff for sensitive conversations

Acquisition tuned to clinical capacity and cycle calendars

IVF-cycle-level attribution from initial inquiry to produced revenue

Hormone and wellness program conversion sequences

Insurance verification and self-pay program handling

Provider- and program-level revenue reporting

Multi-cycle patient LTV reporting tied to original acquisition source

01 / 04

Establish compassionate intake with a professional AI posture.

An AI receptionist for fertility or pregnancy must be designed with extreme care. Rocklane's intake layer responds warmly to capture scheduling information and surface pricing. It escalates to human staff immediately when needed and never provides medical guidance or pretends to be a clinician.

Compassionate intake architecture

02 / 04

Track IVF cycles to understand your marketing results.

An IVF patient might complete several cycles over two years. Connecting the original marketing source to this full cycle revenue is the only way to know which channels are truly effective. Rocklane's reporting traces the journey through every cycle to show program-level value rather than just consult costs.

IVF cycle-level attribution

03 / 04

Manage hormone and wellness programs as membership businesses.

Hormone and wellness programs are recurring-revenue businesses. Rocklane engineers enrollment sequences and retention reporting for these programs just as we do for concierge medicine, focusing on long-term sustainability.

Wellness program enrollment engineering

04 / 04

Maintain a strong compliance posture in women's health.

Paid acquisition for fertility and pregnancy requires careful compliance across social and search platforms. Rocklane reviews all creative against restricted-category policies and adjusts targeting as platform rules change.

Frequently asked

Common questions from buyers.

Do you support both fertility / IVF and general OB/GYN?: Yes. Many practices we work with operate both lines and need a single infrastructure across them with unified intake that routes based on service and provider.
How does cycle-level attribution work without exposing PHI?: We tie marketing sources to patient identifiers within your own environment and then aggregate the revenue data. Identifiable data and clinical outcomes never leave your systems.
Will you help us produce content with our physicians?: Yes. Physician-led content is essential for building trust. We use a simple interview process to produce high-quality content without taking away from clinical time.
How is fertility-specific paid acquisition done compliantly?: We use approved targeting and creative postures for the category and review everything against current policies before launch.
How is women's-health pricing structured?: Engagements are a fixed monthly retainer plus media spend based on program count and capacity. Multi-location groups are priced incrementally.

Related revenue systems

Keep exploring the infrastructure.

Patient Acquisition SystemsMulti-channel acquisition built around chair, room, and provider capacity.Read more AI Intake AutomationA 24/7 AI receptionist that books qualified patients into your scheduler.Read more Analytics & ReportingClosed-loop attribution from first click to produced revenue.Read more

Map a women's health & fertility revenue install in 30 minutes.

A senior partner will diagnose your women's health & fertility funnel covering acquisition, intake, conversion, and attribution to scope the highest-leverage 30-day install. You will receive a written summary either way with no SDR funnel involved.

Book your women's health & fertility strategy call